February 5, 2026 | Ontario

Digital marketing has gone from “nice to have” to essential.  Across Ontario, businesses rely on online visibility, paid ads, social media, email campaigns, and data-driven strategy just to stay competitive. That shift has changed not only how companies market themselves, but also how much they are willing to pay for people with the right skills. So it is no surprise that one of the most common questions from people exploring this field is a practical one: 
 

How much do digital marketers make in Ontario?


Let’s walk through the real numbers, what affects pay, how salaries change by region, and what this means if you are considering digital marketing as a career path in Ontario. 

Digital Marketing Salaries in Ontario: The Big Picture 

According to the most recently updated Canadian wage data from job bank for Digital Marketing Specialists (NOC 11202), Ontario offers competitive earnings across most regions. As of November 2025, the provincial wage range in Ontario looks like this: 

• Low: $20.00 per hour 
• Median: $37.02 per hour 
• High: $58.97 per hour 

This puts Ontario slightly above the national median and confirms that digital marketing is a solid, middle-to-high earning field once skills and experience are established. At the national level, the median hourly wage for digital marketing specialists is $35.58 per hour, which shows Ontario remains a strong market within Canada. 

What Does That Look Like Annually? 

Hourly wages can feel abstract, so it helps to translate them into approximate annual income. Based on full-time work: 

• Entry-level range: $40,000 to $50,000 per year 
• Mid-level range: $65,000 to $80,000 per year 
• Experienced or specialized roles: $90,000+ per year 

Actual earnings vary based on experience, role, and region, but this gives a realistic sense of the earning potential over time. 
 

Learn More: How to Become a Digital Marketer in Ontario, Canada?   
 

Why Digital Marketing Pay Has Grown 

Several factors are driving wages upward in Ontario and across Canada. 

1. Businesses Are Spending More Online 

Marketing budgets continue shifting toward digital channels like: 

• Search engine marketing and SEO 
• Paid social and Google Ads 
• Content marketing and email campaigns 
• E-commerce promotion 

Companies want measurable results, and digital marketing provides that. 
 

2. Skills Are Transferable Across Industries 

Digital marketers work in: 

• Retail and e-commerce 
• Healthcare and education 
• Finance and professional services 
• Technology and startups 
• Nonprofits and government organizations 

This cross-industry demand helps stabilize wages. 
 

3. Data and Strategy Matter More Than Ever 

Modern marketing is not guesswork. Employers value professionals who understand analytics, performance metrics, and customer behaviour, which pushes compensation higher for skilled roles. 
 

What Affects How Much a Digital Marketer Makes? 

Not every digital marketer earns the same amount. Several factors play a role. 
 

Experience Level 

As with most careers, pay increases with experience. Entry-level roles focus on execution and support, while more experienced professionals handle strategy, planning, and analysis. 

Skill Set 

Marketers with strengths in areas like: 

• SEO and search visibility 
• Paid advertising management 
• Marketing analytics 
• Content strategy and planning 

often earn more than generalists over time. 

Business Knowledge 

Understanding how marketing fits into broader business operations can increase value. Employers appreciate professionals who understand budgets, operations, and organizational goals. 

Location and Flexibility 

Urban centres often pay more, but remote work has reduced location barriers. Some Ontario-based marketers now work for national or global companies while living outside major cities. 

Benefits Matter Too 

Wages are only part of the picture. In Canada, 89.1 percent of digital marketing specialists receive at least one non-wage benefit. In Ontario, that figure is 87.8 percent. Common benefits include: 

• Employer-sponsored pension plans 
• Dental, medical, and life insurance 
• Paid vacation and sick days 
• Parental and caregiver leave 
• Employer contributions to CPP and EI 

These benefits add meaningful value beyond base pay and contribute to long-term stability. 
 

Is Digital Marketing a Good Career Choice in Ontario? 

From a salary and demand perspective, digital marketing remains a strong option. The field offers: 

• Competitive wages 
• Opportunities across industries 
• Flexibility in work location 
• Room for growth and specialization 

It also continues to evolve, which means learning does not stop after landing a job. For many people, that ongoing learning is part of the appeal. 
 

Bonus Read: Is Digital Marketing a Good Career in Ontario, Canada?   
 

How Education and Training Influence Earnings 

While digital marketing does not always require a four-year degree, training plays a major role in how quickly someone can enter the field and grow their income. Employers tend to value: 

• Practical, job-ready skills 
• Familiarity with real tools and platforms 
• Experience gained through projects or work placements 

Structured programs that combine digital marketing with business fundamentals can help graduates start with a stronger foundation. 

A Practical Training Option in Ontario 

For students looking to build relevant skills efficiently, CDI College offers the Business and Digital Marketing Management Diploma in Ontario. Key features include: 

• Completion in 40 weeks 
• A 100-hour practicum for real workplace experience 
• Training in digital marketing and business fundamentals 
• A focus on skills that translate directly to entry-level roles 

Programs like this are designed to help students become job-ready faster, which can shorten the path to earning a competitive salary. 

Common Roles and Earning Potential 

Graduates with digital marketing training may pursue roles such as: 

• Digital Marketing Assistant 
• Marketing Coordinator 
• Social Media Marketing Assistant 
• Marketing or Office Administrator 
• Customer Service or Business Support roles 

These positions often serve as steppingstones toward higher-paying specialist or coordinator roles over time. 
 

Final Thoughts 

So, how much do digital marketers make in Ontario? 
 

The answer is encouraging. With median wages well above many entry-level office roles and strong growth potential over time, digital marketing offers both financial stability and career flexibility. Earnings depend on experience, skills, and training, but the field rewards people who invest in practical learning and stay current as technology evolves. 

A Logical Next Step 

If you are considering digital marketing as a career, it helps to look beyond salary alone. Explore how different training paths prepare you for real work, how long they take, and how well they align with employer expectations. 
 

Learning more about structured diploma programs, practicum opportunities, and skill-focused training can be a useful next step if you want to enter the field with confidence and clarity.