Certificate Program
This program can be offered at the campus(es) below. Please contact the campus of your choosing for program availability and delivery methods.
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In Person (On Campus)
Combined
Employment Rate
80%
*Jan-Dec 2023, CDI College AB
The Social Media Specialist certificate program at CDI College provides comprehensive training to kickstart your career in creating marketing campaigns on various social media platforms.
Get proficient at marketing on all major social media platforms and digital channels, as well as the aggregation and listening tools used by today's leading-edge marketers. Get the skills to be 100% job-ready for a social media and digital marketing career.
CDI College Alberta programs are licensed under the Private Vocational Training Act in the province of Alberta.
Student Success Strategies [SSS4]
Students will gain a better understanding of themselves through an exploration of their personal attributes, transferable skills and
learning styles. This course will introduce techniques for time, conflict, and stress management and develop interpersonal
communication skills. Fundamental study and motivation skills will be covered, preparing students to excel in their program of
choice. Students will also prepare a professional resume and learn how to write effective cover letters.
Microsoft Outlook [MOT4]
This course explores information management using Microsoft Outlook 365. It will present the Microsoft Outlook application interface, tools and features. You will learn about the fundamentals of an e-mail application, scheduling and calendars, contact lists, creating forwarding and managing messages. This course relies heavily on hands-on practical activities that allow you to learn the concepts by practicing them on a regular basis.
Microsoft Word [MSW4]
This course introduces the students to word processing with Microsoft 365: Word. Relying very heavily on a hands-on practical training approach, students learn by doing through skills based simulations, training and assessments. The course starts with an overview of Microsoft 365 where you will learn about the common features of the Office applications and file management fundamentals. The course then focuses on the core features of Microsoft Word where students learn proper document formatting, organization and editing using the tools and features of the ribbon. The course will then continue with more advanced topics such as working with tables, lists, objects, templates footnotes and endnotes and mail merges. Finally, the course will explore the collaboration features of Word that allow users to share and collaborate on documents through the use of track changes, sharing and reviewing and the use of OneDrive.
Effective Business Writing [EBW4]
The workplace of the twenty-first century demands excellent communication skills. The focus of this course is on learning writing techniques that ensure effective business communication.
Digital Marketing Fundamentals [DGMKF]
In this course students will learn the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes. The course will explore the importance of domain names, keywords and how to leverage Search Engine Optimization strategies. Pay Per Click, Online marketing, email marketing and budgeting are also discussed within the context of this course.
Introduction to Social Media [CA-INTSM]
This course provides the student with an overview of social media its evolution and how it has come to occupy such an important role in how companies do business and connect with their customers. The course will explore how social media can be integrated into a company’s traditional and online marketing initiatives. Students will learn how to leverage social media and its tools to implement reputation management, customer service, marketing, contests and other strategies. The importance of defining and setting goals as well as identifying the appropriate key performance indicators will be covered. The course will provide an overview of the various social media platforms, examine their similarities and differences and these can be leveraged for different marketing initiatives. Students will learn how to plan a social media persona and explore the fundamental features and functionality of the different platforms such as hashtags, sharing, and tagging.
Content Creation [CA-CNTCR]
Content posted to social media platforms is potentially viewed by millions of viewers. It is imperative that the content is appropriate and meets the goals of the posting. This course will explore the different types of content that is posted to social media. Students will learn to write as their online persona and explore the different writing styles. The do’s and don’ts of writing are examined to ensure content has the desired effect. Students will learn to write with the purpose of responding to criticism and manage reputation. Finally students will learn how to write for marketing purposes including sales and lead generation. This course is rooted in the exploration of the use of Google AdWords to create keywords and ad copy configurations resulting in winning ad copy and pay-per-click campaign optimization.
Content Outreach [CA-CNTOR]
In the social media world, going viral is a good thing! The goal of creating content and posting it to social media platforms is to have it go viral. This course focuses on the techniques and methods and strategies used to create content that is shareable with the intent of having it go viral. Students will learn sharing and collaborative strategies, hashtags and the creation of contests specifically to achieve the intended goals.
Twitter [CA-TWTTR]
This course will provide a more in depth look at the Twitter platform, its role, its use, tools and its features in particular how these can be used for social media marketing initiatives. The course will explore the concept of organic posts versus promoted posts and advertising in relation to Twitter. Students will learn how to implement marketing strategies and initiatives using Twitter as the deployment vehicle, use twitter to reach and maintain a community and reach influencers and other members to grow a community. The course also explores how to create and manage Twitter Ads and build a content creation strategy.
Instagram [CA-ISTGR]
This course provides an overview of the Instagram Platform and its primary function as a mobile photo and video sharing service. Students will learn how marketing initiatives work in the Instagram platform. The course will explore and compare organic posts, promoted posts and advertising in the Instagram platform. This course will explore how to use Instagram to build your brand with the power of pictures
Other Platforms - Snapchat, Reddit, LinkedIn, etc. [CA-OTPLT]
The purpose of this course is to provide the students with an overview of additional Social Media platforms. Students will be provided with an overview of the function role and tools associated with a variety of newer or more specialized social media platforms including SnapChat, Reddit, LinkedIn and others. By gaining an understanding of the target audiences for these platforms, students will learn when to use these platforms and what types of marketing initiatives can be supported by them. Students will discover and explore the advertising opportunities within each platform.
Career & Employment Strategies [CES4]
In addition to learning career-oriented skills, students learn how to get a job in their chosen profession. Our Employment Services department will assist the graduate in resume writing, as well as preparing for job interviews. Our staff is sensitive to current job market trends and the needs of employers in each local market.
Our graduates receive guidance and training to use career tools that help job seekers build a better resume and cover letter, manage an online portfolio, hone interviewing skills, and develop a personal brand online.
Students will have the use of a computer lab which has unlimited Internet access, as well as job search resources. Facilitators will also be made available to advise on job finding resources, interview skills and techniques and to carry out mock interviews.
This course also looks at the planning, preparation, execution, and follow-up stages of an interview:
Admission
Benefits of this program
Employment Opportunities
Admission
Benefits of this program
Employment Opportunities
Gain a distinct advantage by earning industry-recognized certifications that validate your expertise and skills in key areas such as digital marketing, project management, and CRM. Our program prepares you to succeed, whether you're advancing, switching careers, or starting your own business. Invest in yourself and join a community of certified professionals shaping the digital economy.
Our extensive network and reputation for excellence ensure that graduates are in high demand in today's competitive job market. Prepare to excel in sought-after roles with renowned companies and unlock limitless career opportunities. Elevate your career trajectory and secure your future with our program tailored to meet the demands of industry leaders.
I am currently enrolled in the Social Media and Web Marketing class...I am really impressed with this course and the invaluable information I am learning.As a mature student it has been tough getting back into the whole school and studying, but my Instructor has been extremely instrumental in helping us understand and make this course interesting...it has truly made going back to school enjoyable.
Steve G.
Social Media and Web Marketing Student
I am thrilled to share that my experience with CDI College has been nothing short of amazing! The modules are top-notch, and the instructors are truly excellent. I highly recommend CDI College to anyone looking to advance their career, make a career change, or learn a new skill. CDI College...is definitely the place to be!
Frank B.
Business Program Graduate
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